This ad for Auto Trader does a great job of showcasing the sheer scope of cars available on the service. But it also does a great job of taking the piss out of car commercials in general by showcasing the hackneyed overused words we've come to expect in car advertising. It's a bit jarring listening to this mashup of different voice overs reading one or two words at a time but that's kind of the point. Car advertising really needs to change, doesn't it?

Client: Autotrader
Agency: Zambezi
Chief Creative Officer: Gavin Lester
Creative Director(s): Ben George, Nick Rodgers
Senior Art Director: Dan Rosenberg
Senior Copywriter: Ashley Milhollin
Head of Content: Alex Cohn
Executive Director of Technology: Justice Erolin
Head of Post Production: Ling Ly
Senior Producer: Andrew Gage
Producer: Nat Bricker
Associate Producer: Caroline Denton
Senior Digital & Print Producers: Ziv Sibony & Eloise Gomez
Group Account Director: Chris Einhauser
Account Director: Danielle Tisser
Account Supervisor: Noelle Belling
Senior Project Manager: Emily Frankenfeld
Group Strategy Director: Ryan Richards
Production Company: Knucklehead
Director: Daniel Barber
Director of Photography: Tim Hudson
Head of Production: Christa Thompson
Executive Producer: Cathleen Kisich
Producer: Jessica Cooper-Carlson
Line Producer: Jill Sartore
Editorial: Cabin Edit Company
Editor: Isaac Chen
Assistant Editors: Lauren Brown
Managing Partner: Carr Schilling
Producer: Michelle Dorsch
Audio: Lime Studios
Mixer: Zac Fisher
Assistant Mixer: Kevin McAlpine
Executive Producer: Susie Boylan
Producer: Kaylan Phungglan
Color Correction: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Color Producer: Rebecca Boorsma
VFX: No. 7
Flame Artist: Verdi Sevenhuysen
Executive Producer: Carr Schilling
Producer: Michelle Dorsch
Music: Mophonics
Head of Production: Shelley Altman
ECD: Steph Altman

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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