Styled like a modern Easy Rider meets Sgt Pepper lonely hearts club band road movie, a man and his very enthusiastic glam Stevie Nicks wannabe are checking out a cool motorcycle at a gas station in the desert. The gas station owner, and really old man, is selling it and claims the marching band uniformed man can't afford it. "I don't have the money" he admits, "but they do!"

And on the scene arrive well over a thousand people on horseback. This groovy styled ad is supposed to entice you to not only spend beyond on your means, but to borrow from people instead of banks. It's like crowd-sourced credit. That doesn't seem scary at all, like these scenes will turn Mad Max like quicker than you expect. Oh, did I mention the styling is great, even though riding on a motorcycle with exposed legs makes me grit my teeth how stupid that is? Why didn't she get her own bike? And some pants?

Ad Agency: Aimaq von Lobenstein Production: Czar Film Berlin Director: Parker Ellerman
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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