Billy the bear, the mascot, hates the smell of his mascot outfit, his lack of peripheral vision, and other downside to his job. He needs a day off. Avis, help him! Perhaps he can rent a getaway car.

Title : "Billy the Bear" Agency: McCann Erickson New York Client: Avis Rent A Car System, LLC. Brand Name: Avis
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.