When A&W has a promotion, they typically decorate their restaurant with signage to tell people about the offer. But sometimes the deal is so great they want to do something more to create excitement. And there’s nothing more exciting than balloons. In this spot directed by Bob Rice, the A&W guys stay late to set up for the 2 for $4 Mama Burger Promotion and get a little excited about the offer themselves.

Warning: blatantly contains multiple mentions of the offer.

Writer: Bob Simpson Art Director: David de Haas Account: Glen Chalcraft Producer: Laura Rioux Director: Bob Rice Line Producer: George Johnson Editor: Ian Jenkins, Tonic Post Audio: Craig Warrian, Wave Productions

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