It looks like Carlton from the Fresh Prince may be inside this bear suit, and it's just as tired as Pepsi jumping onto the tail-end of this shake shark, but at least A&W tried a slightly different execution with multiple mascots. And root beer is yum. Not quite ready for badland but close.

A&W Root Beer


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.