Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft. I'll pass, thanks.
The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.
This is what "Hakuna Matata" really means:
"Here's the feedback from client. Yes I know it's due today, but these are just some slight tweaks to the copy. Yes I know you feel like we're now cramming too much into one billboard but the client wants to make sure we totally understand the Disney connection. And also we must mention ease of use, too.
Client insists we add AAA to the headline somehow. Hey, I tried fighting for it, but we lost that battle. It's more important to fight for the T.V. isn't it? Yes I know there's no T.V. I was speaking more in general.
Oh, another thing: the client has repeatedly asked we make the call to action pop. Yes I know you separated it out, and we're treating it as a subhead, but client feels putting it in italics will help.
It was hard waking up this morning. You ever have one of those mornings? You hit the snooze button again and again. And somewhere along the third hit of the snooze button you manage to have a mini dream? This was my dream.
I dreamt of a thousand smiling faces, all fresh from central casting. And though they are diverse, it is still safely WASPish. I dreamt of heads. The backs of heads. Lots of hair, lots of backs of heads. So many heads. I dreamt people were doing repetitive moves, as if they were robots, or drones. Walking. One of them looks like he might hit the propellor. Oh no! But then, it's okay. More heads. And ballet for some reason.
‘Do you really know the people of Japan?' asks this ad, and then it spends a lot of time showing smiling Japanese people, all different ages, having beers, dancing the Awa dance, preparing for a parade and talking about the Awa dance. And that's sort of it.
You should go to Japan though, it's a pretty awesome place to visit at least once in your life.
Flyfrontier debuted last night with this spot, titled "secret", where none of the animals can keep one, and the spot where the rabbit says Florida far too often. These ads will appear online and in cinemas in the Trenton region.
Frontier is expanding to the East Coast via Trenton Airport. To raise awareness about this, they launched a multi-media campaign with Transit Posters, OOH boards, Bus Wraps, Digital Ads, Print ads and these TV spots. Keeping the branding front and center, the airplanes tail-animals are the ones who carry the scripts.
TV's beloved outdoorsman, Bear Grylls, appears here in "the first ever"* flight safety video that's been filmed outside, in the glorious NZ countryside, to be specific.
But wait, there's more. There's a sweepstakes.
Carefully watch “The Bear Essentials of Safety”, then enter for a chance to win The Great Kiwi Bucket List: a trip for two from anywhere in the world to New Zealand. To enter, count how many scenes the Moa (the giant black bird) appears in before his true character is 'revealed'. Trip includes kayaking at Cathedral Cove, bungee jumps at Skipper Canyon, swimming with dolphins in Doubtful Sound, watching the first world's first sunrise of a new day at Wainui Beach and more.
See STORY’s Blair Hayes Captures the Real Hawaii in New Tourism Campaign for full story.
STORY’s Blair Hayes has directed a new series of ads for the Hawaii Visitors and Convention Bureau that reveal the island paradise from an unusual point of view: a visitor’s. Conceived by Honolulu agency MVNP, the spots avoid the expected and stereotypical imagery that's often featured in travel advertising and instead seek to capture the essence of what it’s actually like to be there. Shot in as loose, improvisatory manner, the spots have the warmth of a home movie and focus on what an island vacation is really all about: having fun.
Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.
Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.
This guerrilla stunt that Grant McCann Erickson in Colombo did to promote the SriLankan Airlines Golf Classic had many people momentarily upset and speed dialing their insurance companies... Until a cute representative revealed that it was all a sticker and hearty laughs were had by all. It reminds me a little bit of Vegemite's cricket balls in car windows... But I suppose it could be worse, there could be various giant balls crushing your car.
(I'm docking points for the pun "smashing success", even I wouldn't pun that low...)
In order to prove that a winter holiday in the sun instead of a holiday staying in dark old Denmark would make you more productive, they built solar charging dummies. They kept them outside in similar situations, only one stayed home while the other traveled to a sunny warm locale. Then they brought them back and measured their charge with predictable but fun results.
"This vacation has been a year in the planning and here you are, standing, nay staring down your dream. The rest of your holiday hinges on the moment you walk through that door. The door opens.. you hold your breath... and then you realize. You got it right. You got it booking right".
Yes kids, it's an entire spot built on the idea that booking sorta sounds like fucking and har har, isn't that hilarious?
The latest installment of the Expedia series titled “Find Your Strength” follows Maggie, a cancer survivor, as she tours around the country speaking on behalf of the hospital and about the young boy she befriended during her treatments at St. Jude.
Maggie became best friends with Odie at St. Jude. While their friendship blossomed, Odie didn't make it.
As Maggie fulfills her promise to Odie by holding fundraising speeches about their bond, there's not a dry eye in the house and a severe Kleenex-warning on this ad.
Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow. Just sneak it under your arm and sneak away. This could be one minute shorter and a lot funnier.
Want to see the pillow in action? Check the facebook page where it's being used at a party
Air France Music is known and renowned for its exclusive musical selections. As suitable for an airline company, they are now inviting music lovers to turns their heads towards the sky with the new iPhone application “Music in the Sky”, designed by Air France's agency BETC. In the clouds, all over the world are songs hidden, which you can grab for free and add to your playlists in an instant. The more you travel, the more music you'll find. Isn't that nice? That fresh indie band song you just downloaded for free only cost you a trip to Brazil.
Since their 2009 nude body paint safety video called "Nothing To Hide" Air New Zealand has been having fun with their safety vids. This time they partnered with WETA Workshop on a brand new Hobbit video. Even Sir Peter Jackson is in it. Never shy of cheeky innuendo, blowing on the mouthpiece is now an official pick-up line.
It's not all random, if you visit HobbitMovie on Air New Zealand's site, you can find and unlock the Elvish code for a chance to win one of six passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012.
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