SWA is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season. With Good Cop, Bag Cop, we are ramping up the Southwest Airlines' Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice—always doing the right thing by the Customer whether it's bags flying free or not charging change fees.

SWA is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season. With Good Cop, Bag Cop, we are ramping up the Southwest Airlines' Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice—always doing the right thing by the Customer whether it's bags flying free or not charging change fees.

SWA is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season. With Good Cop, Bag Cop, we are ramping up the Southwest Airlines' Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice—always doing the right thing by the Customer whether it's bags flying free or not charging change fees.

SWA via GSD&M Idea City is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season.

With Good Cop, Bag Cop, we are ramping up the Southwest Airlines' Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice - always doing the right thing by the Customer whether it's bags flying free or not charging change fees.

This launch spot for The Cosmopolitan of Las Vegas luxury resort establishes a distinct new Las Vegas experience - one with "Just the Right Amount of Wrong". And kittens! Lots of kittens! And chickens! And no white bunnies. Bunnies are clearly way wrong my god what were you thinking?

In effort to sell more train-tickets on the Eurostar, TBWA point out that all English are ALIENS. This explains everything. Even Russel Brand. C'mon, lets hop on a train and visit those lovable eccentric extraterrestrials, shall we?

The storescapes harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time.
In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

A few words from the creative:

Virgin Atlantic do their own version of the classic footballers "shirt over head" goal-celebration, making an inverted flag of St George with it. It communicates football and flying without getting the church all upset like that Nike Rooney ad did

Oh, and for you adkids out there - this is what the brief said:

One Line Brief:
Promote Virgin Atlantic as the official airline supplier to the England football team
In-depth Brief:
Tap into the atmosphere and buzz that surround the World Cup whilst highlighting that Virgin Atlantic are the official airline supplier for the England team’s trip to South Africa this summer.

Iceland really wants y'all to forget about that whole ashcloud and those failed banks and love them again, so they've kicked off their campaign "Inspired by iceland" with a contagious song and dance. It shows off the scenic landscapes, the geysers, the random nude couple frolicking, and quite a few dancetastic icelanders. They've also made a Vimeo channel showing other folks who've been inspired by Iceland - though, some Beatles fans might not have forgiven Yoko Ono just yet, even if she did build the Imagine Peace Tower in Reykjavík that is a memorial to John Lennon.

w+k explore Wales.

w+k explore Wales and tempts us to come there.

With a bit of a nod to this Budweiser superbowl ad perhaps?

Becky's trip to Tom's house includes passing Snog-on-couch, I mean Stoke-on-Trent, and through the tunnel of love. I do wonder what she whispers in his ear when he meets her at the station. Something naughty, I'm sure.

This video is to promote a high-end community located in Belize

In this trip to Becky's boyfriends flat Sir Richard himself appears, to meet Caprice... Or not.

The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.

The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.

The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.