The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.

The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.

Åkestam & Holst decided to go against the grain in selling package travel deals branded Apollo travels. Instead of the endless sunny beaches and starbursts announcing cheap tickets, they focused on the growing anticipation before a trip, the planning, the pet sitting arrangements, the packing, the smiles on everyones faces knowing they'll be away for a week or two somewhere nice and sunny.

The pan-in past those adorable sleeping baby feet to the family on the beach at the end is enough for everyone watching to start dreaming about their own holidays. And to send my ovaries twitching, because those baby-feet are supahcute.

8 x Le Mans champion Tom Kristensen takes a french cab ride. Once on the SAS flight he's as good as home.

Dream your way on a train, this trip takes us through time as SJ (the state railroad) gets better all the time.

Swedish name of film: Resan mot ett bättre SJ.

Winner of Roygalans "Best Director" 2009.

Syd has an idea. A tunnel through his face.

The most technologically advanced, rockingest rollercoaster ever does an inverted loop - and Syd knows a woman who could do that.

Syd Vinyl Hollywood Rip Ride Rockit Brainstorming Session #1

Since AirTran Airways has wifi onboard all flights, now you can extend your creepy tactics for hitting on women with random searches.

Bags ride free. And if they want to bring a little bag friend, you know, for company. That bag rides for free too.

"If I'm picking teams, I pick these guys"

What happens in Vegas is evolving, now it's what happens in [blank], and as you can see there are few places that can compete with Vegas. R&R Partners’ Group Creative Director, Arnie DiGeorge found that award winning talent from Europe - Andy Fogwill - was the perfect match for the ad.

"Andy's reel had a perspective to it that we thought would match-up well with how we are evolving the campaign," said DiGeorge. "He had a number of award-winning foreign language ads that stood out from what we were seeing from U.S. directors."
"The campaign still allows the viewer to use their imagination as to what happens in Vegas, but Andy’s take on it allows the viewer to see an extra spark with vibrant characters and a great visual narrative"

Someone give this dog an Oscar! He has that Bridgestone labrador love story beat.

Yes, you have seen a stop motion bed animation before.

Award-Winning Director Marc Forster Teams With Cut + Run Editor James Nelson On New Swiss Air Film

"Marc found a artistic and purely non-commercial way to highlight what the flying experience is with Swiss Air," concludes editor Nelson. "As abstract as the script initially appeared, when united with the striking images it all came together to form something evocative and beautiful. Not surprising, considering the source."

Award-Winning Director Marc Forster Teams With Cut + Run Editor James Nelson On New Swiss Air Film

You've seen the work of Marc Forster before ("Quantum of Solace," "Finding Neverland," "Monster's Ball" for example). To help orchestrate and unite the myriad of elements involved in these films, Forster turned to Cut + Run Editor Jay Nelson who worked hand-in-hand with the director and the effects production company MK12 on the project.

Agency: JWT, New York
Animation: Against All Odds (Sweden)

Music track: Under my skin by Gin Wigmore - Directod by Kevin Denholm via Exposure Films, Auckland.

Nothing compares to Egypt.