I haven't seen a mailbox this clever since those R2-D2 mailboxes invaded the USA - KNARF New York used the blue curved mailboxes as media space for the Niagara Falls tourism posters for NiagaraChamber.org

ad agency: http://knarfny.com/
Frank Anselmo : Creative Director
Jane Lee, Sue Won Chang, Frank Anselmo : Art Director
Jane Lee, Sue Won Chang, Frank Anselmo : Copywriter

This year Mammoth Mountain Ski Resort introduced 1-hour flight service to Los Angeles. In this ad David&Goliath show us just how close the snowy peaks of Mammoth are to sunny LA.

Post game

Seriously?

Regional Super Bowl commercial.

Erich Joiner of bicoastal Tool takes the baton on two quirky spots for Priceline.com via Butler Shine Stern & Partners. William Shatner is back as the priceline negotiator and here he acts as Cyrano to the husband who delivers a painfully (funny) poor Whilliam Shatner impersonation.

Erich Joiner of bicoastal Tool takes the baton on two quirky spots for Priceline.com via Butler Shine Stern & Partners. William Shatner is back as the priceline negotiator and here he "travelnaps" a couple to educate them on where to get the best deal.

PR speaking: "Final Cut Editor Rick Russell recently teamed with Traktor on a new campaign for Virgin Atlantic to celebrate its 25 years of "Red Hot" flying courtesy of ad agency RKCR. The retro spot entitled, "Love at First Flight," takes off in 1984 London, with a hilarious reenactment of Virgin's inaugural flight." -- hilarious since it has all the 80's crud, pink ties suspenders, the Smiths, and ginoumous mobile phones plus mentions of telex? Seems like it was only yesterday, doesn't it? :)

Teaser on the walls at the airport the baggage belt created by Simon+Matthias (cw & ad) Düsseldorf to announce the new train. Translation: "From December your direct connection to the city."

Link to larger image

Kiwi's are nuts. Last month they queued up to become 'Cranial Billboards' with tattoos on their heads for Air New Zealand, and now a stray Air Zealand pilot in London abseiling all the way down a billboard to paint his slogan on it. Not impressed? Dude, the City Gateway Portrait Billboard is 12.22m wide x 20m high and is the largest portrait elevation in the City of London, over 100 times bigger than a 6 sheet.

Tourism Australia today launched “Transformation”, a new advertising campaign being rolled out in 22 countries around the world. Baz Luhrmann, known for his movies Moulin Rouge and William Shakespeare’s Romeo and Juliet, was responsible for the television and cinema commercials set in New York, Shanghai and Western Australia.

Original music for the New York commercial, Billabong, was composed by Sydney composer and song writer Elliott Wheeler, from sound and music boutique Nylon Studios.

The music for the New York spot was composed and recorded within a 48 hour timeframe in early September. Film directors Baz Luhrmann and Bruce Hunt called Nylon Studios on a Friday night a month before the launch, asking for a demo to be completed by the following Monday. Elliott composed two pieces on the Saturday before recording them with a string ensemble from Sydney Symphony Orchestra on the Sunday morning.

Once the creative team had chosen one of the tracks further work included the addition of multiple layers of piano tracks to create a a signature sound for the main piano melody, and careful sound engineering and mix by Wayne Connolly. Encouraged by warm response to the soundtrack, Wheeler has written an extended version with lyrics recorded by Abby Dobson from Sydney band Leonardo’s Bride.

“We wanted to use strings, but not on such a scale that we’d be dictating to the audience what they were meant to feel, so in the end we went with a much smaller chamber ensemble. We put a lot of energy into finding a balance between the intimacy expressed in the dialogue, and the grandness seen in the cinematography.”

Zuji knows that everyone is different - so therefore everyones holiday should be tailored as well, right?

To execute this campaign BETC Euro RSCG, Paris rang up photographer Camilla Akrans. The visuals show the Air France aircraft’s trajectory (the white line) fusing with the passengers' clothes, such as their stiletto heel, parasol or even corset.

This spot is a breath of fresh air.

Agency: Droga5 Sydney launches a new airline: “To give it a fresh Australian voice, we used the DJs Hamish and Andy. To paint a a fresh new flying experience, we used the animation skills of Resolution.” D5 Creative Team.

CDP London does this little (hehe) campaign to highlight small prices.

The Objective: To make Queensland the number one choice for a winter holiday.
The Idea: To have bikini-clad ladies and bathing suited boys in heavy coats flashing people all over town. 24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.

The trench coats were lined with a Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.

The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.

Silent video (something must be broken) inside.

Agency: Barrie D'Rozario Murphy
Director: from Shy the Sun the Black Heart Gang