Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

Agency: Fallon Minneapolis

Agency: Fallon Minneapolis

Agency: Fallon Minneapolis

Agency: Fallon Minneapolis

Agency: Fallon Minneapolis

Client: kulula.com
Agency: King James Cape Town

Executive Creative Director: Alistair King
Copywriters: Paige Nick & Dave Levinsohn
Agency producer: Simone Ormrod
Production Company: Spaced Out Sound
Talent / Voice Over: Dave Levinsohn
Sound Engineer: Tully McCully

Ad Agency - TBWA\Chiat\Day, New York

Ad Agency - TBWA\Chiat\Day, New York

Ad Agency - TBWA\Chiat\Day, New York

Agency: JWT NY
Music: Mr. Blue Sky by ELO, which has me looking for a VW in the spot.

Agency: Fallon
Director: Hank Perlman

Agency: Fallon
Director: Hank Perlman

Agency: Fallon
Director: Hank Perlman

production: anonymous content

Agency: Marketel, Montréal

Agency: Marketel, Montréal
Transvestite as joke-alert.

Agency: Leo Burnett, Melbourne

We all have our reasons for getting away. This guy has his girlfriends seriously mood-killing doll to blame.