In the game of love more than hearts can be broken. So AXE created Assurance, special property coverage to protect consumers’ belongings from collateral damage up to $500. By collateral damage, they mean psychotic girlfriend.

If you go to Axe Assurance page on Facebook, you can take a risk assessment test that evaluates your behavior your significant other, communication habits and interaction with previous lovers. The results will determine your risk level. And afterwards you can register for "Assurance coverage."

Registration begins May 7th. Good luck!

Advertising Agency: DDB Latina Puerto Rico Client: Unilever Creative Directors: Enrique Renta, José Rivera, Leslie Robles, Jenny López Copywriting: Leslie Robles, Jenny López Art Direction: José Rivera Account Team: Edgardo Manuel Rivera, Tangie Sobrino, Jennifer González, Vivian Dávila Director: José Rivera, Willie Berrios Prod. Co.: ¼ Productions Agency Producer: Loren Ortiz, Ive Negrón Digital Production: MDinteractivo, Alvaro Susena Digital Team: Janette Robles, José R. González, Sugeiny Tirado
Commercials: 
Country: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment