In the game of love more than hearts can be broken. So AXE created Assurance, special property coverage to protect consumers’ belongings from collateral damage up to $500. By collateral damage, they mean psychotic girlfriend.

If you go to Axe Assurance page on Facebook, you can take a risk assessment test that evaluates your behavior your significant other, communication habits and interaction with previous lovers. The results will determine your risk level. And afterwards you can register for "Assurance coverage."

Registration begins May 7th. Good luck!

Advertising Agency: DDB Latina Puerto Rico
Client: Unilever
Creative Directors: Enrique Renta, José Rivera, Leslie Robles, Jenny López
Copywriting: Leslie Robles, Jenny López
Art Direction: José Rivera
Account Team: Edgardo Manuel Rivera, Tangie Sobrino, Jennifer González, Vivian Dávila
Director: José Rivera, Willie Berrios
Prod. Co.: ¼ Productions
Agency Producer: Loren Ortiz, Ive Negrón
Digital Production: MDinteractivo, Alvaro Susena
Digital Team: Janette Robles, José R. González, Sugeiny Tirado


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.