Right, so we all know that Axe / Lynx attract horny females to the extent that you have to swat them off with sticks... Now apparently, they've invented an Axe that ejects any girls who don't fall in to the category of perfect, also known in the medical community as lobotomized. Any lady with keen observational skills that concludes "he can't dance" is ejected and goes fly flying away. Yeah that's not at all offensive. Perhaps the funny is lost in the translation.
Agency: VegaOlmosPonce, Buenos Aires. Rafael D'Alvia, Creative Director Sebastián Stagno, Creative Director Hernán Ponce, Creative Director Matias Corbelle, Copywriter Diego Sanchez, Art Director Facundo Romero, Art Director Jose Silva, Agency Producer Director : Lynn Fox Prod. Co.:Blink DP: Ian Foster Executive Producer: Pia Suarezi Editor: Joe Guest @ Final Cut Post-Production: The Mill, London