Right, so we all know that Axe / Lynx attract horny females to the extent that you have to swat them off with sticks... Now apparently, they've invented an Axe that ejects any girls who don't fall in to the category of perfect, also known in the medical community as lobotomized. Any lady with keen observational skills that concludes "he can't dance" is ejected and goes fly flying away. Yeah that's not at all offensive. Perhaps the funny is lost in the translation.
Agency: VegaOlmosPonce, Buenos Aires.
Rafael D'Alvia, Creative Director
Sebastián Stagno, Creative Director
Hernán Ponce, Creative Director
Matias Corbelle, Copywriter
Diego Sanchez, Art Director
Facundo Romero, Art Director
Jose Silva, Agency Producer
Director : Lynn Fox
DP: Ian Foster
Executive Producer: Pia Suarezi
Editor: Joe Guest @ Final Cut
Post-Production: The Mill, London