Axe - Ejects - (2008) :60 (Argentina)

dabitch's picture
Posted by dabitch on 30. March 2008 - 23:56

Agency: VegaOlmosPonce, Buenos Aires.
Rafael D'Alvia, Creative Director
Sebastián Stagno, Creative Director
Hernán Ponce, Creative Director
Matias Corbelle, Copywriter
Diego Sanchez, Art Director
Facundo Romero, Art Director
Jose Silva, Agency Producer
Director : Lynn Fox
Prod. Co.:Blink

DP: Ian Foster
Executive Producer: Pia Suarezi
Editor: Joe Guest @ Final Cut
Post-Production: The Mill, London

Your rating: None Average: 3.3 (24 votes)
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Submitted by kidsleepy on 31. March 2008 - 2:26.
kidsleepy's picture

oy vey.

Submitted by alex on 31. March 2008 - 9:54.
alex's picture

It's not good. But I'm intrigued - is there any evidence at all to show that Axe attracts women? Even a bit?

Submitted by dabitch on 31. March 2008 - 9:56.
dabitch's picture

Sweet smells better than sweat, I guess but I can't say I ever ravaged an Axe-wearing man.

Submitted by alex on 31. March 2008 - 10:11.
alex's picture

I dunno. I'd rather have the smell of fresh sweat than a noseful of dodgy deodorant. It's deodorant, for God's sake – they all smell like toilet cleaner.

Submitted by dabitch on 31. March 2008 - 10:39.
dabitch's picture

I concur.

Also, there is a piece missing in the translation "Now with more yes" indicates that all the girls lines were "no" - that's just not clear in English. Though, I don't know if it makes sense anyway.

Submitted by alex on 31. March 2008 - 11:21.
alex's picture

Yes, it's not at all clear. And the implication by the 'ejection' is that if women don't like you, they're just plain wrong - so why do you need Axe to change their minds?

Submitted by dabitch on 31. March 2008 - 11:40.
dabitch's picture

What's really off here (axe-strategy wise that is) is that Axe isn't changing their minds.

Ah, we've come a long long way since the brilliance of Paid Pipers Revenge haven't we?

Submitted by Allan1 on 31. March 2008 - 16:14.
Allan1's picture

I liked the last lady flying away "He is my cousin!". Sounds like a mostly good reason to NOT hook-up with him (except maybe in the back-woods areas).

:-)

Submitted by guitargod on 30. April 2008 - 4:07.
guitargod's picture

The whole thing is sexist though

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