Axe are marching into the finishing touches of mens grooming with a series of hair styling tools. But what is this stuff, and how do you use it? Stepping away from their by now seriously tedious naked women fall out of the sky creative tactic, these hairstyling ads are a subtle demonstration of how to apply which product to achieve the right results. Do it right and a pretty woman will magically appear. Oh, I see what you did there Axe.
In this one, handsome man on a boat experiencing a heavy storm demonstrates "the messy look". Boat not included.