In Axe's grooming campaign we find Mr Natural. He doesn't try to hard. Ever. At all. Not with his hair either. This, my friends, is the natural look.

Agency: BBH, London
Creative Team: Harry Orton and Robin Warman, Mark Lewis and Matt Fitch
Creative Director: Gary McCreadie and Wesley Hawes
Deputy Executive Creative Director: David Kolbusz
Producer: Glenn Paton
Strategic Business Lead: Ngaio Pardon
Strategy Director: Jonathan Bottomley
Strategist: Tim Jones
Team Directors: Heather Cuss/Roxane Gergaud
Team Manager: Cressida Holmes-Smith

Production Company: Caviar
Director: Nick Jasenovic
Executive Producer: Anna Smith
Producer: Neil Cray
DP: Ben Todd
Post Production: Framestore
Editor/Editing House: Sam Jones at Cut+Run
Sound: Factory Studios
Sound Engineer: Sam

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.