In Axe's grooming campaign we find Mr Natural. He doesn't try to hard. Ever. At all. Not with his hair either. This, my friends, is the natural look.

Agency: BBH, London Creative Team: Harry Orton and Robin Warman, Mark Lewis and Matt Fitch Creative Director: Gary McCreadie and Wesley Hawes Deputy Executive Creative Director: David Kolbusz Producer: Glenn Paton Strategic Business Lead: Ngaio Pardon Strategy Director: Jonathan Bottomley Strategist: Tim Jones Team Directors: Heather Cuss/Roxane Gergaud Team Manager: Cressida Holmes-Smith Production Company: Caviar Director: Nick Jasenovic Executive Producer: Anna Smith Producer: Neil Cray DP: Ben Todd Post Production: Framestore Editor/Editing House: Sam Jones at Cut+Run Sound: Factory Studios Sound Engineer: Sam

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.