Axe is clearly powerful stuff. Now it doesn't just attract beautiful women, it works in a super-magnetic way, yanking them and bits of their gold-limo all the way over to your house. careful where you point that can now, yahear. From Ponce Buenos Aires and Rebolucion.

Client:Unilever Agency: Ponce Buenos Aires Production Company: Rebolucion, Buenos Aires Director : Armando Bo Javier Julia (DoP) Hernan Ibarra, Walter Aregger, Hernan Ponce (Creative Director) Hernan Cerdeiro (Art Director) Ariel Serkin (Copywriter) Roberto Carsillo (Agency Executive Producer) Selva Dinelli (Agency Producer) Patricio Alvarez Casado (Executive Producer) Axel Linari (Producer) Post: Pickle

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.