Guys in the UK are familiar with the Lynx effect (smell clean and chicks will act dirty!). Now the deodorant has crossed the pond with a new name and American guys can experience the Axe effect!

Click here to view one web spot and here for the other.

The advertising might look familiar because BBH is behind these funny spots.
Superadgrunts, click continue to watch one of the TV spots.

Ad agency: BBH

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about the author

Robblink I am a copywriter in New York City, always looking for the best ads