In "Fireman" a gorgeous specimen of the profession finds a young lady in distress and sets out on a mission to save her in the most heroic way possible, all the while looking sexy , and forgive the pun, smouldering to boot. He races up a stair that burns down at once, he crashes through doors, he ends with an epic getaway from an exploding building, sheltering her in his strong arms, and as their eyes meet once they are in safety...

She spots something better coming down the street! Yep. Ladies may be a sucker for uniforms, but there's levels to the uniforms. Some uniforms are better than others. Let this be a lesson to you all. The best uniform in the birthday suit, by the way, in case anyone was wondering.

Agency: BBH Creative Director: David Kolbusz Creative/Art Director: Gary McCreadie Creative/Copywriter: Wesley Hawes TV Producer: Ruben Mercadal Production Company: Biscuit Filmworks Managing Director: Shawn Lacy Executive Producer: Orlando Wood Producer: Rick Jarjoura Director: Tim Godsall DP: Jess Hall Editing Company: Work Post Editor: Richard Orrick Post Production: Framestore

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.