Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow. Just sneak it under your arm and sneak away. This could be one minute shorter and a lot funnier.

Want to see the pillow in action? Check the facebook page where it's being used at a party

Advertising Agency: DDB Latina Puerto Rico
Creative Directors: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art Direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV)
Account Team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Prod. Co.: Buena Vibra
Agency Producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina


Comments (3)

  • AntDude's picture
    AntDude (not verified)

    But Axe doesn't work! I don't get any chicks! :P

    Dec 08, 2012
  • Bill Paleo's picture
    Bill Paleo (not verified)

    I totally agree with u.. on this

    Sep 01, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.