about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • Imanaddy's picture

    Hiyyeeah, she can ride me like a pony against traffic any damn day. I'm a daredevil.

    Sep 14, 2007
  • adlib's picture

    Axe just keeps getting funnier. 

    Sep 15, 2007
  • malkie66's picture

    "Axe keeps getting funnier" - yeah...funny-weird. This just aggravated me. Too "clever" for its own good.

    Jan 05, 2008
  • adlib's picture

    Different strokes. My partner hated it too.

    Jan 06, 2008
  • Jacques Meoff's picture
    Jacques Meoff

    I prefer product demos and then cutting away to happy, successful people. You know, like a guy in a towel using deodorant and then we see him on his way to work on the bus holding an overhead strap. Look! No wetness! Next thing you know he's getting approving looks from everyone on the bus, including the bus driver! The last scene would be of our hero and the bus driver both raising their arms in victory at a professional wrestling match. Their favorite wrestler has won! Look! No wetness! Then they hug each other. Like friends. Hello Axe people, ever hear of marketing to people without resorting to weird and depraved women in prison concepts? I GUESS NOT!

    Jan 07, 2008
  • argantil's picture

    I think they demonstrate "dryness" very well with the dry humor here. /sarcasm

    Jan 07, 2008