Oh goodie, finally, here's the english VO version of the Axe Premature Perspiration campaign - when I translated the original VO ones, I dubbed it "Premature Sweatulation". (See also Distance).

Agency : Ponce Production Company: Primo Advertiser : Unilever Brand Name: Axe Product Name : Full Control Tagline : Premature perspiration can be controlled. Creative Director: Analia Rios, Ricardo Armentano, Joaquin Cubria, Hernan Ponce Art Director: Juan Manuel Montero Copywriter: Rafael Santamarina Agency Producer: Brenda Morrison Fell Post Production: Pickle Music Company / Composer: Swing Música

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.