Oh goodie, finally, here's the english VO version of the Axe Premature Perspiration campaign - when I translated the original VO ones, I dubbed it "Premature Sweatulation". (See also Distance).

Agency : Ponce
Production Company: Primo
Advertiser : Unilever
Brand Name: Axe
Product Name : Full Control
Tagline : Premature perspiration can be controlled.

Creative Director: Analia Rios, Ricardo Armentano, Joaquin Cubria, Hernan Ponce
Art Director: Juan Manuel Montero
Copywriter: Rafael Santamarina
Agency Producer: Brenda Morrison Fell
Post Production: Pickle
Music Company / Composer: Swing Música


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.