It’s not just environmentally friendly, it’s all kinds of friendly.

Client: Unilever Canada
Brand: AXE - LYNX
Agency: zig
Creative Directors: Martin Beauvais, Aaron Starkman
Associate Creative Directors: Jason Hill and Michael Murray
Art Director: Jason Hill
Copywriter: Michael Murray
Designers: Andrew Cloutier and Dylan Royal
Planner: Rob Hayes
Project Managers: Hayley Schipper and Jennifer Costello
Developers: Karl Pawlowicz, Joshua Ho, Jason Sorrenti
Agency Producer: Karen Blazer
Executive Producer: Michelle Lee
Editing House: Poster Boy
Editor’s Name: Kim Knight
Illustrator: Dylan Royal
Music Company: RMW Music


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.