While the dudes are excited to watch the World Cup, the ladies are excited to watch the dudes play. Knowing that the sexy level has been raised this time of year, it's up to the spectator bros to step up their game. This presumably is done by spraying AXE all over the place, until the ladies are overcome with desire and/or pass out from the fumes.

Quite the timely idea from DDB Puerto Rico.

Agency: DDB Latina Puerto Rico Client: Unilever Chief Creative Officer: Kike Renta Creative Directors: Jenny López, Jose M. Rivera Art Directors: Jose M. Rivera, Jesse Echevarría Copywriter: Jenny López Account Supervisor: Edgardo M. Rivera Advertiser’s Supervisor: Angel J. Rivera Account Manager: Tangie Sobrino Planner: José R. González Content Manager: Sugeiny Tirado

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.