I don't need to say anything here as David already dissected the long edit of this ad, but I'll say this: it's even worse as a 30 edit because the kitten-beard moment whisked by too fast. It's not so much 'challenges traditional ideas of masculinity' as it is a fashion ad, just with newer fashions. Remember, we're all individuals! I'm not!

Client: Unilever

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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