Baby Carrots - Futuristic - (2010) :30 (USA)
Crispin Porter + Bogusky and the carrot industry has launched a $25 million campaign shilling baby carrots like they're junk food. Here's the typical futuristic funky version. Hot tip, baby carrots are junk food. They're misshaped carrots, shaved into baby carrot shape and size soaked in a chunk of sugar. My kid eats actual carrots.
AGENCY: Crispin Porter + Bogusky CLIENT NAME: Bolthouse Farms CAMPAIGN TITLE: Baby Carrots
EXECUTION TITLE "Extreme," "Futuristic," "Indulgent"
LAUNCH DATE: 09/13/10
CHIEF CREATIVE OFFICERS: Andrew Keller, Rob Reilly GROUP CREATIVE DIRECTOR(s): Tiffany Rolfe CREATIVE DIRECTOR(s): Omid Farhang ART DIRECTOR(s): Liz Levy
COPYWRITER(s): Marc D'Avignon SENIOR INTEGRATED PRODUCER: Kate Hildebrant
PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA DIRECTOR: Guy Shelmerdine EXECUTIVE PRODUCER (PRODUCTION CO): Patrick Milling Smith, Brian Carmody, Lisa Rich, Laura Thoel PRODUCER (PRODUCTION CO): Dave Bernstein DIRECTOR OF PHOTOGRAPHY: Jonathan Sela
POST PRODUCTION & CITY: Method, Santa Monica, CA
EDITORIAL COMPANY & CITY: NO6 Edit, Santa Monica, CA EDITOR: Chan Hatcher ASSISTANT EDITOR: Ryan Seegers EXECUTIVE PRODUCER (EDITORIAL): Crissy DeSimone PRODUCER (EDITORIAL): Leslie Tabor
PRODUCTION SERVICE COMPANY: Smuggler
MUSIC COMPANY & CITY: Beacon Street, Venice, CA MUSIC PRODUCER: Beacon Street Studios- Andrea Lavezzoli COMPOSER: Beacon Street Studios- Andrew Feltenstein, John Nau ARRANGER: Beacon Street Studios- Andrew Feltenstein, John Nau SOUND DESIGN COMPANY & CITY: Beacon Street, Venice, CA SOUND DESIGNER: Beacon Street Studios- Paul Hurtubise
ANIMATION COMPANY & CITY: The Wilderness, NYC, NY
VISUAL EFFECTS COMPANY & CITY: Method, Santa Monica, CA VISUAL EFFECTS SUPERVISOR: Gil Baron
VISUAL EFFECTS PRODUCER: Robert Owens (EP), Mike Wigart VISUAL EFFECTS COMPOSITOR: Glenn Bennett ("Xtreme"), Chris Bankoff ("Futuristic"), Marcelo Pasqualino ("Indulgent")
ACCOUNT DIRECTOR: Leslie Repetto, Andy Nathan CONTENT SUPERVISOR: Yvette Guzman, Genevieve Sexton, Becky Herman CONTENT MANAGER: Emily Schler
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- That was really dumb
10 min ago
- Subtle, guys. t(-_-t)
1 hour 29 min ago
- I take yours and raise you
1 hour 59 min ago
- ... They should have a
2 hours 35 min ago
- No idea mate, a bit of a
3 hours 20 min ago
- Me neither. But you know.
3 hours 21 min ago
- So spending a little dosh on
3 hours 24 min ago
- I see what is happening. I
3 hours 38 min ago
- WTF?! This was INSANE!! MAKE
3 hours 44 min ago
- Why the hate? Ad is selling
5 hours 54 min ago