Crispin Porter + Bogusky and the carrot industry has launched a $25 million campaign shilling baby carrots like they're junk food. Here's the typical futuristic funky version. Hot tip, baby carrots are junk food. They're misshaped carrots, shaved into baby carrot shape and size soaked in a chunk of sugar. My kid eats actual carrots.

See also, Baby Carrots Indulge, and Extreme

AGENCY: Crispin Porter + Bogusky CLIENT NAME: Bolthouse Farms CAMPAIGN TITLE: Baby Carrots EXECUTION TITLE "Extreme," "Futuristic," "Indulgent" LAUNCH DATE: 09/13/10 CHIEF CREATIVE OFFICERS: Andrew Keller, Rob Reilly GROUP CREATIVE DIRECTOR(s): Tiffany Rolfe CREATIVE DIRECTOR(s): Omid Farhang ART DIRECTOR(s): Liz Levy COPYWRITER(s): Marc D'Avignon SENIOR INTEGRATED PRODUCER: Kate Hildebrant PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA DIRECTOR: Guy Shelmerdine EXECUTIVE PRODUCER (PRODUCTION CO): Patrick Milling Smith, Brian Carmody, Lisa Rich, Laura Thoel PRODUCER (PRODUCTION CO): Dave Bernstein DIRECTOR OF PHOTOGRAPHY: Jonathan Sela POST PRODUCTION & CITY: Method, Santa Monica, CA EDITORIAL COMPANY & CITY: NO6 Edit, Santa Monica, CA EDITOR: Chan Hatcher ASSISTANT EDITOR: Ryan Seegers EXECUTIVE PRODUCER (EDITORIAL): Crissy DeSimone PRODUCER (EDITORIAL): Leslie Tabor PRODUCTION SERVICE COMPANY: Smuggler MUSIC COMPANY & CITY: Beacon Street, Venice, CA MUSIC PRODUCER: Beacon Street Studios- Andrea Lavezzoli COMPOSER: Beacon Street Studios- Andrew Feltenstein, John Nau ARRANGER: Beacon Street Studios- Andrew Feltenstein, John Nau SOUND DESIGN COMPANY & CITY: Beacon Street, Venice, CA SOUND DESIGNER: Beacon Street Studios- Paul Hurtubise ANIMATION COMPANY & CITY: The Wilderness, NYC, NY VISUAL EFFECTS COMPANY & CITY: Method, Santa Monica, CA VISUAL EFFECTS SUPERVISOR: Gil Baron VISUAL EFFECTS PRODUCER: Robert Owens (EP), Mike Wigart VISUAL EFFECTS COMPOSITOR: Glenn Bennett ("Xtreme"), Chris Bankoff ("Futuristic"), Marcelo Pasqualino ("Indulgent") ACCOUNT DIRECTOR: Leslie Repetto, Andy Nathan CONTENT SUPERVISOR: Yvette Guzman, Genevieve Sexton, Becky Herman CONTENT MANAGER: Emily Schler

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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