Baby Carrots - Futuristic - (2010) :30 (USA)

 
 

Baby Carrots - Futuristic - (2010) :30 (USA)

Crispin Porter + Bogusky and the carrot industry has launched a $25 million campaign shilling baby carrots like they're junk food. Here's the typical futuristic funky version. Hot tip, baby carrots are junk food. They're misshaped carrots, shaved into baby carrot shape and size soaked in a chunk of sugar. My kid eats actual carrots.

See also, Baby Carrots Indulge, and Extreme

AGENCY: Crispin Porter + Bogusky CLIENT NAME: Bolthouse Farms CAMPAIGN TITLE: Baby Carrots
EXECUTION TITLE "Extreme," "Futuristic," "Indulgent"
LAUNCH DATE: 09/13/10
CHIEF CREATIVE OFFICERS: Andrew Keller, Rob Reilly GROUP CREATIVE DIRECTOR(s): Tiffany Rolfe CREATIVE DIRECTOR(s): Omid Farhang ART DIRECTOR(s): Liz Levy
COPYWRITER(s): Marc D'Avignon SENIOR INTEGRATED PRODUCER: Kate Hildebrant
PRODUCTION COMPANY & CITY: Smuggler, Hollywood, CA DIRECTOR: Guy Shelmerdine EXECUTIVE PRODUCER (PRODUCTION CO): Patrick Milling Smith, Brian Carmody, Lisa Rich, Laura Thoel PRODUCER (PRODUCTION CO): Dave Bernstein DIRECTOR OF PHOTOGRAPHY: Jonathan Sela
POST PRODUCTION & CITY: Method, Santa Monica, CA
EDITORIAL COMPANY & CITY: NO6 Edit, Santa Monica, CA EDITOR: Chan Hatcher ASSISTANT EDITOR: Ryan Seegers EXECUTIVE PRODUCER (EDITORIAL): Crissy DeSimone PRODUCER (EDITORIAL): Leslie Tabor
PRODUCTION SERVICE COMPANY: Smuggler
MUSIC COMPANY & CITY: Beacon Street, Venice, CA MUSIC PRODUCER: Beacon Street Studios- Andrea Lavezzoli COMPOSER: Beacon Street Studios- Andrew Feltenstein, John Nau ARRANGER: Beacon Street Studios- Andrew Feltenstein, John Nau SOUND DESIGN COMPANY & CITY: Beacon Street, Venice, CA SOUND DESIGNER: Beacon Street Studios- Paul Hurtubise
ANIMATION COMPANY & CITY: The Wilderness, NYC, NY
VISUAL EFFECTS COMPANY & CITY: Method, Santa Monica, CA VISUAL EFFECTS SUPERVISOR: Gil Baron
VISUAL EFFECTS PRODUCER: Robert Owens (EP), Mike Wigart VISUAL EFFECTS COMPOSITOR: Glenn Bennett ("Xtreme"), Chris Bankoff ("Futuristic"), Marcelo Pasqualino ("Indulgent")
ACCOUNT DIRECTOR: Leslie Repetto, Andy Nathan CONTENT SUPERVISOR: Yvette Guzman, Genevieve Sexton, Becky Herman CONTENT MANAGER: Emily Schler


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