Dare breakaway shop Mr. President launched a new campaign for Bacardi, celebrating 150 years. They took the campaign name “Our history is unbelievable,” to the next logical place: a goofy coordinated dance whilst making Bacardi drinks, as a break from working in the mine.

Client: Bacardi Agency: Mr. President Campaign Title: Our History is Unbelievable Copywriter: Anthony Atkinson Art Director: Greg Kouts Agency Producers: Nikki Cramphorn, Eva McGarr Production Company: MJZ Director: Blue Source Production Company Producer: Stephen Johnson, MJZ Post Production Company: MPC Editing House: Final Cut Editor: Joe Guest Recording Studio: WAVE Audio/Sound Engineer: Tony Rapaccioli Sound Design Company: WAVE Music Production Company: Major Tom, Stimmung Business Director: Shahla Lalani Managing Partner: Claire Hynes

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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