Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating.


Project name: Island 

Client: Jeff MacDonald,
Global Brand Director, Bacardi 

Copywriter: Mark Waldron 

Art director:Dave Godfree 

Planner: Angie Ma 

Media company: Universal McCann Media planner: Scott Neilson
Production company: Rogue 

Director: Sam Brown 

Editor: James Rosen at Final Cut 

Post-production company: The Mill
Audio post-production company: Factory Studios


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.