Bacardi - Island - (2009) :60 (UK)

Posted by Dabitch on 26. October 2009 - 12:11

Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating.

Credits:

Agency:RKCR/Y&R
Advertiser:Bacardi  
Project name: Island  
Client: Jeff MacDonald,
Global Brand Director, Bacardi  
Copywriter: Mark Waldron  
Art director:Dave Godfree  
Planner: Angie Ma  
Media company: Universal McCann Media planner: Scott Neilson
Production company: Rogue  
Director: Sam Brown  
Editor: James Rosen at Final Cut  
Post-production company: The Mill
Audio post-production company: Factory Studios

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