Mr. President launched a new campaign for Bacardi, celebrating 150 years. The campaign is called “Our history is unbelievable.” Sadly, we've seen boob jokes and booze a bunch of times. At least this one was story telling at its finest.

Client: Bacardi Agency: Mr. President Campaign Title: Our History is Unbelievable Copywriter: Anthony Atkinson Art Director: Greg Kouts Agency Producers: Nikki Cramphorn, Eva McGarr Production Company: MJZ Director: Blue Source Production Company Producer: Stephen Johnson, MJZ Post Production Company: MPC Editing House: Final Cut Editor: Joe Guest Recording Studio: WAVE Audio/Sound Engineer: Tony Rapaccioli Sound Design Company: WAVE Music Production Company: Major Tom, Stimmung Business Director: Shahla Lalani Managing Partner: Claire Hynes

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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