Two salmon race upstream. Except it's a marathon race, and the salmon are men running to the pub.

Update: see related post Bacardi steals performance act for new ad campaign

Agency: RKCR/Y&R
Creatives: Ted Heath & Paul Angus
Producer: Claudio Gorini
Production Company: Hungryman (NY)
Director: Jim Jenkins
Executive Producer: Ralph Laucella
DP: Ellen Kuras
Editing Company: Big Sky
Editor: Chris Franklin
Assistant Editor: Christian Rodriguez
Post Production: The Mill New York
VFX Producer: Jo Arghiris
VFX Supervisors: Lesley Robson Foster, Doug Luka
Lead Flame Artist: David Parker
Flame Artist: Dirk Greene
Flame Assistant: Anu Nagaraj
Telecine Artist: Seamus O'Kane (Mill London)
CG Producer: Asher Edwards
CG Lead Animator: Ben Smith
CG Artists: Doug Luka, Dylan Maxwell


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.