Two salmon race upstream. Except it's a marathon race, and the salmon are men running to the pub.

Update: see related post Bacardi steals performance act for new ad campaign

Agency: RKCR/Y&R Creatives: Ted Heath & Paul Angus Producer: Claudio Gorini Production Company: Hungryman (NY) Director: Jim Jenkins Executive Producer: Ralph Laucella DP: Ellen Kuras Editing Company: Big Sky Editor: Chris Franklin Assistant Editor: Christian Rodriguez Post Production: The Mill New York VFX Producer: Jo Arghiris VFX Supervisors: Lesley Robson Foster, Doug Luka Lead Flame Artist: David Parker Flame Artist: Dirk Greene Flame Assistant: Anu Nagaraj Telecine Artist: Seamus O'Kane (Mill London) CG Producer: Asher Edwards CG Lead Animator: Ben Smith CG Artists: Doug Luka, Dylan Maxwell

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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