So the guy puts on a helmet only to hop into his friendly (not) neighborhood gangsta-kung-fu-master-fight-club basement, then insult them?

Yeah that's a bad idea.

Rocky / Bad Idea Client: H&M

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.