Bajaj Auto - Pulsar - Motorcycles dance - (2008) 1:15 (India)

dabitch's picture
Posted by dabitch on 14. April 2008 - 21:19


Every trick invented it seems is used in this advert shot by Velocity Films director Lourens Van Rensburg for Pulsar Motorcycles for O&M, Mumbai - the motorcyclists even do them syncronized, and burn rubber «til there«s smoke. I'm getting all hot and bothered here, I need to find my helmet and go try every trick I just saw. *door slam, tires screeching*

Ogilvy & Mather, Mumbai
Abhijit Avasthi (Executive Creative Director)
Rajneeesh Ramakrishnan (Copywriter)
Vikram Bangera (Head of Broadcast)

Director: Lourens van Rensburg
Prod. Co. : Velocity Films -South Africa
Director of photography: Trevor Brown

Your rating: None Average: 4.1 (29 votes)
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Submitted by dabitch on 15. April 2008 - 8:09.
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It's like a Bollywood dancing scene only on bikes isn't it? :)

Submitted by adlib on 15. April 2008 - 8:10.
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That made me want to get a motorcycle, and I've never had an interest in bikes.

Submitted by Neaner on 15. April 2008 - 14:18.
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That is nothing short of motorcycle porn.

Submitted by Allan1 on 16. April 2008 - 15:20.
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WOW!!! [nearly faints with exhaustion from the excitement!]

I don't own a bike, but I've maintained the addition on my driver's license that says I'm allowed to operate one. (I added that to my license back when I thought I was going to get an off-road bike, possibly a Husqvarna, some 25+ years ago).

Submitted by Neo on 16. April 2008 - 7:45.
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Those guys are insane.

Fantastic feeling. Great music, does anyone know what that is? Go O&M Mumbai! Go Lourens Van Rensburg!

Submitted by mikker on 16. April 2008 - 8:53.
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droooooooooooool. They make it look so easy and elegant.

Submitted by purplesimon on 16. April 2008 - 10:48.
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What's the onomatopoeic spelling for jaw hitting floor?

If ever an ad made me want to get something I'd never considered before it's that one. Kudos O&M Mumbai.

Submitted by blabla on 16. April 2008 - 11:26.
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Dear O&M Mumbai. Thank you for relieving my disappointment in Sony's latest foam ad with this motorcycle ballet. Talk about coming out of left field, I wasn't expecting anything half as good. Can we give them sort of award?

Submitted by dabitch on 16. April 2008 - 11:29.
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Keep rating it five and it'll end up on the year end review for certain.

Submitted by alex on 16. April 2008 - 17:43.
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Damn. If I got a bike now it'd look like a mid-life crisis.

Submitted by michael on 16. April 2008 - 23:36.
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Sorry to be the dissenting voice here but I think the director and DP overplayed their hand. There's a reason Fred Astaire insisted on shooting his dance sequences from head to toe (full figure): so you can actually see the dance. The same holds true for me on this spot. The director and DP (or the editor) seem so bent on aritifically adding excitement and energy through constantly moving cameras, quick cuts and so forth but I find it distracting. I think it interferes with the power of the spot though it does improve towards the end.

I keep thinking of Truffaut's comment about Robert Altman's M*A*S*H. Never once did he put the camera in the right place. That is clearly an exxageration for this spot but I couldn't help but think this could have been handled better.

Submitted by Shika on 26. May 2008 - 13:14.
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Your points are valid michael , but I still love this ad. The music is great.

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