Adland's Commercial Archive - more than 45,000 commercials.
Ogilvy & Mather Chicago created a lovely
award show case study campaign for Interface: the world's largest modular carpet manufacturer.
Interface didn't just want to highlight the fact that half the world's coral reefs are dead or dying. They wanted to do something about it. So they created awareness, but dumping 7,000 pounds of fishing nets on Chicago's Oak Street beach to show people how bad the problem really is.
Thankfully the solution is to encourage developing countries to gather up their used fishing nets and ship them to Interface so they can repurpose them into carpeting.
Fanta Germany want to be known as the "Official sponsor of FANTAsy" ... with that FANTA-capped spelling. In this fantasyland - reminiscent of the happiness factory only in that it's also CGI - we have WWF wrestlers, princesses who hop out of their hoop skirts to fight, random T-rexes wandering about, and giant blue Pepsi-like robots attacking the castle. This all makes sense when you realize it's what the kids imaginations thought up as they were playing on the beach, they were probably on a level 1 liter soda bottle sugar high.
"With 24 different burgers, Red Robin caters to a lot of different tastes. We even have a garden burger just in case your teenage daughter is going through a phase."
With a thumb hiding behind her open hand, but pointing to said teenager, and the actress herself whispering the delivery out of the side of her mouth the ancient joke that teenagers are temporarily vegetarian is shared with the hamburger-wanting target market.
Already a favorite for Cannes awards, the Oreo Daily twist campaign will be much copied in social media from now on. Setting out to prove that a 100-year old cookie is as relevant as it ever was Oreo left the argument about 'which is better the cookie or the stuffing' behind, and went straight for the twist.
Every day, they took a Oreo twist to what was happening in the world, in pop culture, in sports, in music, in media. Some were simple social media 'posters' if you will, starring the oreo-cooking with rainbow stuffing. Others were interactive banners, like when they celebrated 40 years of Pong. It's a modern take on the old topical press campaign, at internet-speeds. Once a day, a new twist. Bite-sized witty images easily shared over twitter, facebook and pinterest.
Here's an app-idea hard to top people, it literally saves lives if put into mass use. A simple button on the app allows you to send out an alert to one of the 12,000 registered first aid people who have the app, and the person who is closet to your location can respond with life-saving first aid, pronto.
Will it win in Cannes? It's got a shot. Speaking of, I bet you one that it will.
Leo Burnett had this brilliant idea for Hemoba (The blood bank of Bahia State) and E.C.Vitória.
They simply removed the red from the players shirts, and told fans to donate blood to get the red back. Fans, whose blood is red and black, donated en masse, and at each game new shirts were worn, while digital displays showed how much blood had been donated to date.
It raised blood donations in 46% and got national and international attention in all sorts of news channels. spots commentators talked about it, news journalists talked about it, bloggers, newspapers and pretty much every fan out there.
It's just a really good idea. It'll bring home a lion. I'll bet you a pint of blood.
The epic jump where Felix Baumgartner skydived from the Stratosphere, breaking the soundbarrier, while we all watched it live (with Chrysler pre-roll ads on the youtube channel) will have to win something in Cannes. Something.. Big. And with a lion on it. Just to be clear.
And suddenly that sneaky title "rocket scientist" I managed to sneak in some award listing when I was just a not-so-humble junior AD seems a little less funny. We're actually breaking sound barriers here folks! A bloody energy drink is doing what NASA can't afford to do.... Like.. woah, dude.
Corona teamed up with some astronomers to create a billboard where the moon will land like a wedge of lime in a bottle of Corona. This perfect alignment will only happen twice, and the next time you can see it is on on Saturday, June 15, between 8:45 and 11:00 p.m., at 15th St. and 9th Ave in New York. BRING BEER! If Corona could, I'm sure they would be handing out cold ones on the street for onlookers 'Corona Moon billboard party', but since that's verboten maybe they'll just supply you with lime and brown bags.
Last night this Toshiba&Intel branded film nabbed a One Show branded entertainment gold pencil, while it already has a silver in interactive, a bronze in social media, a silver in non-broadcast... And a few more assorted pencils like Gold for craft and silver for online.
In short, it's going to get a lion. You might as well bet on it at Ladbrokes.
In this branded entertainment user generated thingiemah-bob, a movie was made on a very intriguing idea.. A man wakes up every day as a different person. No, not inside, just outside. He's a tall lean black man, a shorter chunkier ginger bloke, a very old crooked gray lady, a young springy brunette... and so on. And then one day, he falls in love.
How do you have a relationship, when you are a different person every day?
Well.. The music is good.
There, I thought I'd open on a positive note, because I'm not feeling it here guys. You make wild posters with a naughty pun, that people need to QR code to see the full message, and you put these all over the stripper part of town? Yeah? You put posters reading FREE PUSSY next to topless bars.
Who do you think QR coded that? People who expected free pussy? Yeah, I don't know either. Look, I'm glad you increased your write-in by 60% (from what? Zero?) as that can't really hurt I suppose.. But did Pussy Riot get freed thanks to this campaign?
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