Legend! Banco Popular: had El Gran Combo rewrite their biggest hit, change the lyrical content to change the attitude of the country and rewrite history. Unexpected and so bold it's almost shocking that it didn't backfire. Well played JWT SanJuan, well done.

Ad agency: JWT SanJuan

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.