Banco Popular - The Most Popular Song - (2012) Grand Prix Winner #CannesLions PR

 
 

Banco Popular - The Most Popular Song - (2012) Grand Prix Winner #CannesLions PR

Legend! Banco Popular: had El Gran Combo rewrite their biggest hit, change the lyrical content to change the attitude of the country and rewrite history. Unexpected and so bold it's almost shocking that it didn't backfire. Well played JWT SanJuan, well done.

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Ad agency: JWT SanJuan

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