The best wish you can make is a wish for someone else. In this case it was the wish of a wife for her husband. Elite wheelchair racer, actor and stuntman Josh Cassidy gets to live everyone's dream of floating in a simulated zero-gravity chamber. This spot was made to celebrate BMO's 200th year of business. Want to make a wish for someone else? Go to bmo200.com. If you'd rather go old school, use their finder to locate a real fountain. BY the way, BMO there will be a lot of wishes throughout its 200th year in business. The bicentennial fountain travels from Toronto to Chicago and Montreal. So far, more than 18,000 wishes have been tossed into the bank’s digital fountain with the top three wishing categories being “Family”, “Happiness” and “Community.” Very cool. And a nice way to celebrate 200 years of business for BMO, too.

Client: Bank of Montreal Project: Bicentennial Chief Marketing Officer: Connie Stefankiewicz Senior Vice President, Brand Advertising and Sponsorships: Justine Fedak Managing Director, North American Brand, Advertising and Market Research: Jennifer Carli Vice President, Director North American Brand and Strategy and US Advertising: Michael Sanders Senior Brand Advertising Manager: Brenna Donoghue Senior Advertising Manager, Brand and Sponsorship: Melanie Miron Agency: FCB Canada CEO: Tyler Turnbull Chief Strategy Officer: Shelley Brown Chief Creative Officer: Nancy Crimi-Lamanna Chief Creative Officer: Jeff Hilts Group Creative Director: Jeremiah McNama Group Creative Director: Andrew MacPhee Sr. Copywriter: Nimy Leshinski Art Director: Gira Moin Producer: Tess Waisglass FR Producer: Anick Rozon VP, Group Account Director: Tracy Little Account Director: Ravi Singh Account Supervisor: Allison Lochhead FR Account Supervisor: Alexandra Candet Account Executive: Rameez Al Aghbar Production Company: Untitled Films Executive Producers: Lexy Kavluk, Peter Davis Director: Phil Brown Director of photography: Chris Mably Line Producer: Trudy Turner Editorial: Saints Editor: Griff Henderson Post Production Online: Alter Ego Music and Sound Design: Apollo Song: “What If” English singer: Michael Mooney French singer: Baptiste Lyrics + Music: Annie-Claude Navert for Apollo Studios Casting: Powerhouse
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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