Bar Aurora & Boteco Ferraz present 'Drunk Valet'. To increase awareness about drunk driving, we did an experiment. We put a different valet to park the customers' cars: a drunk one. ....
Would you let a drunk valet drive your car?
....."So, as people refused to give up their keys, we delivered our message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU."
From the agency that brought you the the 73,000 Bar Tab Ogilvy keeps fighting the good fight down in Brazil.
Bonus points for adding Hava Nagila to the soundtrack here. Dance with me! U! RU! URU ACHIM!
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Principal talent (drunk valet): Celso Melez