Bar Aurora & Boteco Ferraz present 'Drunk Valet'. To increase awareness about drunk driving, we did an experiment. We put a different valet to park the customers' cars: a drunk one. ....

Would you let a drunk valet drive your car?

....."So, as people refused to give up their keys, we delivered our message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU."

From the agency that brought you the the 73,000 Bar Tab Ogilvy keeps fighting the good fight down in Brazil.

Bonus points for adding Hava Nagila to the soundtrack here. Dance with me! U! RU! URU ACHIM!

Advertising Agency: Ogilvy, Brazil Executive Creative Director: Anselmo Ramos Creative Director: Rubens Filho Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro Account: Valeria Barone, Camila Porto Head of Production: Nana Bittencourt Production Company: Hungry Man Director: Carlão Busato Executive Producers: Alex Mehedff, Renata Dumont Director of Photography: Russo Loyola Editors: Andrea Machado, Lucas Aires Post Production: Hungry Man Post Producer: Rodrigo Oliveira Principal talent (drunk valet): Celso Melez

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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