When the economy seems to be built on a house of cards there's only one thing to do - make a giant metaphor ad! This one works though.

Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Associate Creative Director: Tom Scharpf
Copywriter: Crockett Jeffers
Director of Broadcast Production: Craig Allen
Production Company: MJZ
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Editorial Company: Final Cut
Editor: Rick Russell
Post Production: The Mill
VFX Supervisor: Angus Kneale
Senior CG Artist: Ben Smith
Music Company: Elias Arts
Composer: Dave Wittman
Sound Design: 740 Sound Design


Comments (1)

  • epromos's picture

    I like this ad-- it may be a little cliche because I'm sure every bank wants to portray right now that they're the only "real" thing in a "fake" world, but you're right, it does work.


    Jul 10, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.