When the economy seems to be built on a house of cards there's only one thing to do - make a giant metaphor ad! This one works though.

Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Associate Creative Director: Tom Scharpf
Copywriter: Crockett Jeffers
Director of Broadcast Production: Craig Allen
Production Company: MJZ
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Editorial Company: Final Cut
Editor: Rick Russell
Post Production: The Mill
VFX Supervisor: Angus Kneale
Senior CG Artist: Ben Smith
Music Company: Elias Arts
Composer: Dave Wittman
Sound Design: 740 Sound Design


Comments (1)

  • epromos's picture

    I like this ad-- it may be a little cliche because I'm sure every bank wants to portray right now that they're the only "real" thing in a "fake" world, but you're right, it does work.


    Jul 10, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.