When the economy seems to be built on a house of cards there's only one thing to do - make a giant metaphor ad! This one works though.

Agency: Venables Bell & Partners, USA Creative Director: Paul Venables Associate Creative Director: Tom Scharpf Copywriter: Crockett Jeffers Director of Broadcast Production: Craig Allen Production Company: MJZ Director: Nicolai Fuglsig Line Producer: Emma Wilcockson Editorial Company: Final Cut Editor: Rick Russell Post Production: The Mill VFX Supervisor: Angus Kneale Senior CG Artist: Ben Smith Music Company: Elias Arts Composer: Dave Wittman Sound Design: 740 Sound Design

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • epromos's picture

    I like this ad-- it may be a little cliche because I'm sure every bank wants to portray right now that they're the only "real" thing in a "fake" world, but you're right, it does work.


    Jul 10, 2009

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