Guy Shelmerdine from Smuggler directed this demanding little brat, sorry - Bundle of Joy - for BBH shilling a rather clever savings account from Barcleys. Kids are demanding little sods, and eventually they'll demand a house. You can help save up for their mortgage, and if the payments are made on time you'll get your money back after three years. Nice.

Ad agency: BBH, London Creative Directors: David Kolbusz & Dominic Goldman Executive Creative Director: Nick Gill Producer: Ruben Mercadal Strategic Business Lead: Neil Small Strategy Director: Debra Ladd Team Director: George Scotland Production Company: Smuggler Director: Guy Shelmerdine Executive Producer: Fergus Brown Producer: Gustav Geldenhuys DoP: Martin Ruhe Post Production: The Mill Sound Design: Factory Music: Mutato, Los Angeles Animation: Passion Pictures

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.