about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This is one of the worst executions of a single idea I have seen in a long time. The portraits from Richard Avedon worked okay in the print campaign, but I don't see how this is the best solution to this brand's issues.

    Jun 12, 2005

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