Michael got help to turn his life around from the British children’s charity Barnardo's. This shows his story in reverse and the execution is flawless. "Michael, a vulnerable child who has turned his life around with the support of Barnardo's. Thanks to us, Michael's story didn't have to end like it began. "

Ad agency: BBH/London

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.