Barnado's were never about cozy safe advertising (remember the syringes in babies mouths?), but with this one they use a seemingly simple trick of voice-over to change the entire meaning of the visuals, encouraging you the viewer to help turn things around for street kids everywhere.
Directed by Chris Palmer at Gorgeous and created by BBH, the "Turn around" idea resonates, her despair can be changed, you can turn it around.
Director - Chris Palmer
Producer - Rupert Smythe
Ad agency: BBH London
Creative Director - Nick Gill
Creatives - Toby Allen & Jim Hilson
Agency Producer - Davud Karbassioun