Barnado's were never about cozy safe advertising (remember the syringes in babies mouths?), but with this one they use a seemingly simple trick of voice-over to change the entire meaning of the visuals, encouraging you the viewer to help turn things around for street kids everywhere.
Directed by Chris Palmer at Gorgeous and created by BBH, the "Turn around" idea resonates, her despair can be changed, you can turn it around.

Production: Gorgeous Director - Chris Palmer Producer - Rupert Smythe Ad agency: BBH London Creative Director - Nick Gill Creatives - Toby Allen & Jim Hilson Agency Producer - Davud Karbassioun

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • smizzly_bob's picture

    That's so cool. It's different forward and backward.

    Dec 09, 2009

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