“The Super Bowl is the ultimate test of today’s warriors, so it is a fitting place for us to showcase our free-to-play mobile game, Evony: The Kings Return” said Top Games CEO Lu Lu. “Having such spectacular talent literally leading the charge will help bring the game to life and drive interest.”
BSSP was selected to develop the advertising for Evony following a review. The agency has a track record of creating memorable and highly rated Super Bowl ads for such brands as MINI, T-Mobile and others.
“Evony is a strategy game with depth – that goes beyond pure action. We wanted to echo that with an episodic series of spots that create a rich world of characters and backstory,” said Mark Krajan, creative director at BSSP.
The campaign was directed by Henry Hobson of Furlined in stunning locations from New Zealand to Romania. “Being given the opportunity to pit historical figures against each other in a vast world is a hugely exhilarating and creatively rewarding experience,” says Hobson. “The world allowed me to shine a cinematic lens on both character and location, from battlefields to birthplaces, mountain tops to medieval villages. It brought all the areas I love to explore – character, performance, cinematic visuals, storytelling, tension, mood and intrigue – together.”