Bavaria is independent since 1719. It's a Dutch masterpiece. Just like the ones hanging on the wall. Which is a great concept. But when I see one of those masterpieces rocking the ear buds and sunglasses and purple hair it hurts my brain. Compared to the other two spots in the campaign which lean into 1719, this spot leans harder into "independent," and visually at least for me it's a disconnect.

Client: Bavaria

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.