Bavaria mocks "walk in fridge" with their now understated version of their classic tagline "Zo, nu erst en Bavaria" - That's "So, now a bavaria" which roughly means you only deserve your beer after you've done your work, like "not until now" a bavaria. Hard to translate but it's a good line.

Bavaria
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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