A young boy dares to dream big and barters his way up to get what he wants, starting with just 20 pesos.

Client: Bayan Telecommunications Agency: BBDO Guerrero/ Proximity Philippines Production Company: Revolver Director: Joel Limchoc David Guerrero (Chief Creative Officer) Joel Limchoc (Executive Creative Director) Simon Welsh (Executive Creative Director) Algy Sharman (Copywriter) Al Brown (Art Director) Jing Abellera (Producer) Ino Magno (Producer) Eric Oandasan (Account manager) Ombet Traspe (Account manager)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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