The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.

Client: The BBC Head of Marketing, News and Current Affairs: Emma Bradley Marketing Manager, News and Current Affairs: Simon Gray Brand Executive, Journalism, Jemma McCann Agency: RKCR Y&R Executive Creative Director: Damon Collins/ Mark Roalfe Art Director: Jerry Hollens Copywriter: Mike Boles Planner: Jeremy Poole Business Director: Jo Bacon Board Account Director: Katie Zeitlin Account Manager: Graham Smith Agency Producer: Ella Littlewood @ Red Bee Media Production Company: Studio AKA
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Comments (1)

  • Reznut's picture
    Reznut

    This animation style is lovely. Well done.

    Aug 12, 2010

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