Classical music is making a comeback.
B-Classic is a classical music festival. To connect with a younger audience, DDB Brussels created the first music video for a classic composer. Dvořák.
MTV even showed the video. The video was shot in South Korea and the pop dancers and conventions seem like a nod (or a middle finger?) to pop sensation Psy.
You can check out more at Classical Comeback.
As for whether this is the world's first music video for a classical composer, I suspect Michelle L'amour's Twerking and Piano playing to Beethoven's 5th might technically nudge it out of first place.
Updated note may 20: This video has been replaced for one with a different soundbed that what was originally uploaded here.
Dvořák - Symphony No. 9 Allegro con fuoco (Official Music Video)
Contact person Kris Jannis - Bob Permentier
Campaign The Classical Comeback Video
Agency DDB Brussels
Creative director Peter Ampe
Creative team Tim Arts, Stefan Van Den Boogaard
Design Christophe Liekens
Account team Francis Lippens - Kaat De Brandt
Strategic teamDominique Poncin - Maarten Van Daele – Michae D’hooge
Digital strategy Geert Desager
Digital project manager Stefanie Warreyn
TV producer Brigitte Verduyckt
Production Agency Caviar
Producer Geert De Wachter
Director Raf Reyntjens
Media online, TV
Dancers: Ari, Miu, Rumi, Jin, Yess from Waveya