Ellen DeGenres as Goldielocks for the Beats music app. The app is different because it's curated by real people. The spot is not different because it is a product demo featuring a celebrity and animals. I guess it's worth the earned media and at least Ellen is talking it up on her show. But for me, it's a weird choice of celeb. I thought Beats were supposed to be hip. Surely there are other blonde celebs to run with that joke?

Client: Beats Agency: R/GA
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.