Becel Ride for Heart "Heartbike" - (2014) 1:16 (Canada)

 
 

Becel Ride for Heart "Heartbike" - (2014) 1:16 (Canada)

To announce the upcoming "ride for heart" health ride, Becel took apart a wheelchair and built a functioning bike out of it. The message: From hospital to health. The product connection: Becel lowers your cholesterol, and exercise helps too. The creators, agency59 in Canada.

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