You might think we've done all the variants of hidden camera filming and flash mobbing combinations by now. And you'd be wrong, because here comes another one! In this stunt, Mukhtar the bus driver has a priceless reaction to the sudden celebration of his birthday by everyone on the bus he's driving. But wait, there's more, as what looks like a typical demonstration that is blocking the street, turns out to be in on it. I think I see Mukhtar crying at the end. Aaaw.

The film received one million views in just one week, which is rather impressive considering Denmark only has a population of 5,500,510 people (and twice as many yummy bacon pigs).

Ad agency: bybird & Kadaver

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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