From BBDO Moscow comes this ad for Beeline wherein a crafty racoon tries to steal some stuff but can't get the Oyster out the cat flap. For some bizarre reason I feel like I've seen this ad before, I might be having a very strong case of deja vu.

Client: Beeline Agency: Contrapunto BBDO Moscow Production Co.: Stink Producer: Medeya Karasheva Director: This is Felo Producer: Assistant Anna Chernyakhovskaya Director´s Producer: Ines Aylmira DoP: Maxim Zhukov / 1st AD: Kudin Andrew Production Design: Grigory Pushkin Stylist: Dasha Zonova Editor: Oleg Korneev Colorist: Andrey Mesnyankin

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • David Felton's picture
    David Felton

    This ad makes no fucking sense whatsoever. Okay, so I get they want to show off the new, larger screen, but "not so great for racoons" as a tagline? Because the racoon can't fit it through the cat flap? Am I reading this correctly? I FEEL LIKE I'M TAKING CRAZY PILLS! How is the racoon's ability to fit (or not fit) the tablet through a cat flap a reflection of its quality as a potential consumer purchase. I... can't... even... *hyperventilation intensifies*

    Dec 16, 2015