4th Quarter

TRIVIA: The ad was shot on location in four countries- Australia, Canada, the Czech Republic and Kenya. It does not use actors, but locals.
This spot is a universal salute to beer, for which director Iain Mackenzie of tight traveled to the Czech Republic, Kenya, Canada, and Australia to capture teams of celebrants toasting beer. Time and other constraints prevented Mackenzie from literally traveling to every spot in the world, so the production searched the countries they did visit for locations that could offer the sense of a global salute. The end result is a spot that conveys a love of beer on behalf of countries, cities, and cultures the world over. SKÅL!

Ad Agency: DDB Chicago Director: Iain Mackenzie Production Company: tight

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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